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MuxIP Launches Nitch TV, Premium Fast Content Creator, with Sports First as Initial Channel

Sports First To Be First NitchTV Channel to Air; With Content From Global Top-Tier Sports Leagues, Stars, and Events

Los Angeles, CA(16 Oct 2023)

MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that it has launched NitchTV, a creator, curator, and distributor of premium niche content channels, across FAST (Free Ad-Supported Streaming Television) platforms globally, available to Samsung TV+, LG Channels, Amazon FreeVee, and others. MuxIP’s FASTHub for OTT platform will initially deliver NitchTV’s Sports First, a premium sports content channel that features content from SNTV, the world’s leading provider of sports video news and highlights, as well as others. For the first time, major sports league and athlete content will be available as a dedicated channel on FAST platforms.

Sports First has created a truly global multi-platform brand that spans FAST, selected social media, and other outlets. With more than 1,700 hours of fresh sports news content per year and a staggering 20% daily refresh rate, Sports First spans major American and European sports leagues.            

MuxIP has developed a particular strength in delivering special-interest sports channels, from World Poker Tour to The Grappling Network to MTRSPT1, among others. 

“We see audience discovery and retention for Sports First content leading the category in every corner of sports verticals that have viral, high-value eyeballs for advertisers,” said David Flack, CEO of NitchTV. “More than the brilliant curation of sticky content for sports fans, Sports First is an exemplar of what FAST content will be in the coming years: premium OTT channels for premium audiences.”

MuxIP has leveraged its patented system for rapid ad stitching and content delivery to deliver for global clients. It has gained renown in the FAST industry for its innovations in being the first to deliver FAST channels into broadcast and broadcast channels into FAST, as demonstrated earlier this year. The company also announced the first live FAST channel deployments in 2022.

“The mainstreaming of sports on FAST was inevitable, and we are conditioned to deliver Sports First, given our heritage in 24/7 live and on-demand niche sports content,” said Frank Brown, managing director, international, MuxIP. “The ad support for this genre of content will be huge, and we have built out our platform to support this kind of high-demand content stream for the sports audience.

About NitchTV

NitchTV is a content development and publishing group that serves the needs of premium rights holders that seek monetization of content archives, existing networks, and new revenue streams. NitchTV partners with blue chip content owners to publish compelling, professional channels. Our highly experienced team creates engaging new TV brands and thoughtfully curated content. We implement smart programming, effective in channel promotion and targeted marketing campaigns. Plus, we deliver global distribution to fully monetize these channels. Visit us at

About MuxIP

MuxIP is a global leader in powering the rapidly growing TV business model centered on Free Ad-Supported Streaming Television (FAST). The company’s patented, cloud-based SaaS technology offers intuitive and powerful tools that allow content owners and media companies to create, monetize and distribute FAST linear channels on the leading distribution platforms. MuxIP’s patented solutions seamlessly automate every facet of ad-supported streaming by simplifying content preparation, channel scheduling, live event streaming and all of the core components of dynamic video advertising while enabling best-in-class monetization and distribution. Connect with MuxIP on LinkedInFacebookTwitter and at 

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EDITOR’S NOTE: if you would like a color photograph of David Flack, CEO, NitchTV; Frank Brown, managing director, international, MuxIP; screenshots of Sports First content, or screenshots of MuxIP products, please contact Chris Pfaff at or +1-201-218-0262